What people buy online differs substantially from what they buy in-store. According to a study by the US Census Bureau, the bulk of sales are still in-store.
I posted to delicious.com
Permuto Discoveries » What are People Really Buying Online?
http://www.permuto.com/blog/2010/02/27/what-are-people-really-buying-online/
Your favourite external commenting service goes here! I recommend http://www.disqus.com